A marketing agency for your business, step by step

Note: general recommendations only, not professional advice. You are responsible for checking before use. The full text is at the end.

What you'll have at the end of the hour

Every step gives you something you keep using:

1. A voice card: one page that defines how your business sounds. Every other prompt leans on it.
2. A 30-day content calendar in a sheet: date, platform, topic, format, goal and status.
3. Ready posts for two weeks, written for each platform separately.
4. An image prompt for every post, for free image generators.
5. A review checklist and an "editor" prompt that checks every post before it goes out.
6. Scheduled posts in Meta Business Suite and on LinkedIn.
7. A 30-minute weekly routine and a simple results log, so you know what works.

What you need

• A free AI tool: ChatGPT, Claude or Gemini.
• A Google account (for Sheets).
• A Facebook business page and an Instagram professional account connected to each other (for scheduling in Meta Business Suite), and a LinkedIn profile or page. Only on some of the platforms? Skip the rest.
• A free image generator: the image creation inside ChatGPT or Gemini, or Microsoft Designer. Each one's limits change.
• Free Canva, for adding text on images.

One rule for the whole kit: the AI writes only from facts you gave it. Numbers, results, client names and testimonials don't go into a post unless they appear under "Approved facts" in the voice card. Every claim that needs checking is marked [to confirm: ...].

The kit, step by step (60 minutes)

Step 1 (10 minutes): The voice card

What to do: The AI interviews you, one question at a time, and at the end writes a voice card. Save it in a document, and paste it at the start of every later chat.

You are a content strategist. Interview me to write a "voice card" for my business. Ask one question at a time, and wait for the answer. Up to 10 questions.
Cover: what the business does and for whom; what clients actually get; 3 words for how I want to sound, and what each word means in practice; words and phrases I like, and ones never to use; how to address the reader; emoji yes or no; what I want the reader to do after a post; facts that may be written (services, location, years, process); what must not be published.
If an answer is too general ("quality", "good service"), ask one follow-up question that asks for an example.

At the end write the card, up to one page, with the headings:
Who we are | For whom | What they get | Tone (3 words, and for each "this means" and "this doesn't mean") | Do write | Don't write | Address and emoji | Call to action | Approved facts | Never publish | 3 example sentences in this voice.
Under "Approved facts" only what I said. Anything you inferred and I didn't say, mark [to confirm: ...].

Common mistake: answering briefly to get it over with. The card is exactly as good as the answers. Two real examples ("a client told me that...") are worth more than ten adjectives.

Step 2 (10 minutes): A monthly content calendar in a sheet

What to do: Open a Google Sheet called "Marketing", with a tab "Content calendar". The AI writes a 30-day calendar in rows you paste straight into the sheet.

Here is my voice card: [paste].
I publish: [for example: Instagram twice a week, LinkedIn once a week, Facebook once a week]. The month starts on [date]. This month's goal: [for example: inquiries for branding projects].
1. Suggest 4 content pillars (recurring themes) that fit the business and the goal, one sentence each.
2. Write a 30-day calendar, at the frequency I wrote. Each row is one post.
Return one code block, tab-separated, with the headers:
Date	Day	Platform	Pillar	Topic	Format	Goal	Call to action	Status	Link
Format: text post / image / carousel / short reel. Goal: reach / trust / inquiry. Status: "Idea" in every row. Link: empty.
Rules: spread evenly across the pillars; at least one post a week whose goal is an inquiry; don't repeat a topic; a topic that needs a fact not on the card gets [to confirm: ...].
At the end, outside the block: holidays and dates in my country that fall this month, so I can check them in a calendar. Don't put them in the calendar unless I ask.

Click A1 in the tab and paste. If everything lands in one column: Data > Split text to columns. Add a dropdown to the status column (Data > Data validation): Idea, Written, Approved, Scheduled, Published.

Step 3 (15 minutes): Write the posts for two weeks

What to do: Copy the rows for the first two weeks from the sheet, and the prompt writes all the posts at once. Each platform gets different writing.

Here is my voice card: [paste].
Here are rows from the content calendar: [paste the rows for two weeks].
Write a post for every row, in the card's voice. Rules per platform:
LinkedIn: two opening lines that make people click "more", paragraphs of one or two lines, one insight from my experience, up to 1,300 characters, up to 3 hashtags at the end.
Instagram: a strong first line (it's what shows in the feed), caption up to 150 words, one call to action, 3 to 8 relevant hashtags at the end. For a carousel: text for each slide, up to 12 words per slide, up to 7 slides. Add alt text for the image, one sentence.
Facebook: conversational, short, ending with a simple question to the audience or one call to action.
Rules for all posts: only facts from "Approved facts". No numbers, results, client names or quotes I didn't give. If a post needs such a fact, write [to confirm: ...] in its place. No "revolutionary", "the best", "must". No em dashes; use a period or a comma.
For every post return: date and platform, the full text, and the first line separately (so I can check it on its own).

Copy each post into a new "Text" column in the sheet, next to its row, and update the status to "Written".

Step 4 (5 minutes): An image prompt for every post

What to do: In the same chat, ask for an image prompt for every post, and paste it into the generator.

For every post you wrote, write one prompt for an image generator, in English, up to 60 words. Include: what we see, style (photo / illustration / flat), lighting, colors that fit the business [your colors, if you have them], and angle.
No text inside the image (I'll add text in Canva). No logos, no real brands and no well-known people.
Aspect ratio: Instagram 4:5, Facebook 1:1 or 4:5, LinkedIn 1:1 or 1.91:1.
At the end of each prompt: what to add in Canva, if anything (a headline, a slide number).

Common mistake: asking the generator to write text inside the image. Many generators garble letters, especially outside English. Keep the image clean, and add the text in Canva, in your own font.

If you have real photos from your work, they're almost always better. Keep generated images for tips and ideas posts.

Step 5 (5 minutes): Review before publishing

What to do: Run the editor prompt on all the posts, then go through the short checklist yourself.

You are a strict editor. Check every post against the voice card: [paste, if this is a new chat].
For every post, a short table: tone (matches / doesn't, and why) | factual claims (every claim, and whether it appears in "Approved facts") | [to confirm] left open | words from the "Don't write" list | first line (strong / weak) | call to action (one / none / more than one) | spelling mistakes.
After the table, if needed, a corrected version that changes only what you flagged. Don't add new claims.

Checklist for every post, before scheduling:

• No [to confirm] left open
• Every number and name appears in the approved facts
• A first line that makes sense even without reading on
• One call to action
• Alt text for the image (on Instagram)
• The link or contact details are right, if there are any
• You read it out loud: does it sound like you?

Step 6 (10 minutes): Schedule two weeks ahead

What to do: Schedule the posts with the platforms' own free tools.

How:

• Facebook and Instagram, in Meta Business Suite (business.facebook.com or the app): Planner or Content > Create post. Choose the page and the Instagram account, paste the text, upload the image, and instead of "Publish" choose Schedule with a date and time. You can publish the same post on both platforms, and edit the text for each.
• LinkedIn: in the post composer, next to the post button, there's a clock icon. Choose a date and time and click Schedule.

In the sheet, update the status to "Scheduled". When the post goes live, update it to "Published" and paste the post's link.

Step 7 (5 minutes): Open a results log

What to do: In the "Marketing" sheet, open a tab "Results log". From now on, once a week, fill in a row per post.

Date	Platform	Topic	Pillar	Format	Impressions	Comments	Saves and shares	Messages and inquiries	Note

Take the numbers from the built-in insights: in Meta Business Suite under Insights, and on LinkedIn under each post ("View analytics"). Messages and inquiries is the number that matters: how many people reached out because of the post. Write it down by hand, even if it's 0.

The weekly routine: 30 minutes, once a week

Put a fixed half hour in your calendar, for example on Sunday morning.

1. 10 minutes, numbers: fill in the results log for last week's posts.
2. 10 minutes, writing: run the weekly prompt. It reads the log and writes next week's posts.
3. 10 minutes, review and scheduling: the editor prompt, the checklist, scheduling, and status updates.

Here is my voice card: [paste]. Here is the results log so far: [paste]. Here are next week's rows from the content calendar: [paste].
1. In three lines: what worked better and what worked less, by messages and inquiries first, then comments and saves. If there are fewer than 8 posts in the log, say it's too early to conclude, and don't change the plan.
2. Suggest at most one change for next week (topic, format or time), with a one-sentence reason from the log.
3. Write next week's posts by the same platform rules and approved facts, and an image prompt for each.

Once a month: run prompt 2 again with the results log, and ask for next month's calendar with more room for the pillar that brought the most inquiries.

Full example: Noa Design Studio (a fictional business)

Everything in this example is fictional: the business, the services, the clients and the numbers. These are the outputs the prompts return when fed "Noa's" answers.

The voice card (output of prompt 1, shortened):

The content calendar, first two weeks (output of prompt 2): the suggested pillars: behind the scenes of the process; tips for business owners; before and after; common questions.

Note the 09/08 row: the post needs a real client's work, so it got [to confirm]. Without the client's written approval, swap the topic.

Three ready posts (output of prompt 3):

LinkedIn, 04/08:

Before you change your logo, stop for a moment.
Three questions I ask every client before I open a new file.

1. What do your customers say about you when you're not in the room?
2. Where will the logo appear most: a sign, Instagram, packaging?
3. What isn't working today? Not "it's not pretty". What exactly.

Sometimes the answers show the logo is fine, and what's needed is order: one color, one font, and consistent use.
And sometimes they show it's time to start over.

If you're on the fence, I'm happy to go through these questions with you in a 15-minute call.

#branding #smallbusiness #graphicdesign

Instagram, 02/08 (carousel, slide text):

Slide 1: From sketch to logo, in four steps
Slide 2: Step 1: questions. Who the customers are, where the logo will appear
Slide 3: Step 2: three concepts that are really different
Slide 4: Step 3: two revision rounds, on one direction
Slide 5: Step 4: files for print and social
Slide 6: Want to see how it would look for you? Send a message

Caption: This is what a logo project looks like with me, from the first question to the last file. No surprises in the middle. Which step interests you most?
#branding #logodesign #smallbusiness #haifa #designstudio
Alt text: A work desk with pencil logo sketches and a color palette.

Facebook, 06/08:

"How long does it take to design a logo?" That's the question I hear most.
The answer depends on the process, so here's the process: an intro call, three concepts, two revision rounds, and ready files. [to confirm: typical time in weeks]
Want to know how it would look for you? Send a message and we'll set a short call.

Top-down photo of a designer's wooden desk with pencil logo sketches on paper, a small color swatch card in terracotta, cream and deep green, a mechanical pencil and an eraser. Soft natural window light, calm and warm mood, minimal clutter, no text, no logos, no people. Aspect ratio 4:5.
Add in Canva: the first slide's headline, in the studio's font.

What the editor prompt found (output of prompt 5): the Facebook post still has [to confirm: typical time in weeks]. Every other claim appears in the approved facts. The LinkedIn post has no emoji, as the card requires. Suggestion: shorten slide 2 to "Step 1: questions". Noa filled in the working time from her own experience, and scheduled all three posts.

The results log after the first week (fictional numbers):

And the weekly prompt answered: "There are only 4 posts in the log. Too early to conclude. No change to the plan. Both inquiries came from posts that show the process, worth checking again in two weeks."

Setup checklist

• A voice card saved in a document, with approved facts
• A "Marketing" sheet with a 30-day "Content calendar" and a status dropdown
• Posts for two weeks, each next to its row
• An image for every post, with no generated text
• The editor prompt and the checklist went over every post
• Posts scheduled in Meta Business Suite and on LinkedIn
• A "Results log" tab
• A fixed weekly half hour in your calendar

Disclaimer

This content is general recommendations only, not professional, legal, accounting or tax advice. Every business and organization is different. You are responsible for checking that it fits your situation, and for checking the data, prompts and code before you use them. Outside tools, prices and terms of service change, so check them at the source.

What's next

Here you run every step yourself. A system can be connected that prepares the week's posts from the voice card and the results, sends them to you for approval, and schedules only what you approved.